Instagram Features & Algorithm: A Quick Guide [Updated]
Do you want to skyrocket your popularity on Instagram? If yes, you have to learn about Instagram features and the workings of its algorithm. Here, we’ve got you covered!
Instagram is now the most prevalent photo and video-sharing social media platform, with more than 2 billion active users. The platform’s features continuously evolve, and the algorithm is updated to improve the user experience. If you want to navigate the space more efficiently, it’s important to learn about Instagram’s key features and the working of algorithms to increase content visibility. Here’s a quick guide to making the most of the Instagram platform. Let’s look at it to make your mark in the competitive landscape.
A Clear Glimpse at the Instagram Features
Using Instagram features wisely will help you successfully run your marketing campaign and stay ahead of the crowd. Check out the features now!
Instagram Stories: Stories is a feature that appears at the top of the Instagram feed. As IG Stories are notable and short, they are gaining more user traction. The video length of Stories is 60 seconds. Per day, you can post up to 100 Stories. However, posting 5 – 10 stories a day is suggested. The photos or videos you post will disappear after 24 hours of posting.
Instagram Reels: Reels feature is more similar to TikTok, which is more interactive and lasts up to 60 seconds. Many interestingly create Reels and share them on the platform to increase their popularity. If any Reels become your favorite, you can use a free instagram video downloader to save and watch it offline.
Feeds: The feed is the main screen on the Instagram platform, where you will explore posts from people all over the world.
Explore Page: The Explore page is a feature to find fresh new content. To make your content feature on the Explore page, you have to curate effective strategies and work them more efficiently.
Live Video: Going live is one of the best ideas to get the viewer’s attention. Before you broadcast, ensure that you promote it more interactively and invite more users to watch your live stream. It might increase brand awareness and improve your brand’s conversation.
Instagram Shopping: Marketers can sell their products on Instagram using the Instagram shopping feature. It lets viewers access and buy the products directly from Instagram.
Direct Messages: Direct messages are easy to communicate with your customers. You can even send private messages to an unknown person and improve your brand’s conversation.
Explore the Working of the Instagram Algorithm
Are you excited to learn about the workings of the Instagram algorithm? Here, let me explore it. The Instagram algorithm evaluates which posts you want to see in your feed. Remember, the algorithm considers several factors, which are as follows.
Engagement: The algorithm checks with posts from people you have interacted with. It means you like, view, share, and comment on the post. Based on those, the content from people and type of content will be explored on your feed posts.
The Accounts You Follow: If you have started following new accounts, you will see that the content from a new account will be explored on the feed. The algorithm determines the account you follow and shows up in your feed.
Viral Content: The algorithm will show you posts that gain more popularity. You can even download it by leveraging the instagram downloader app and recreating it to make your posts popular.
New Posts: From time to time, new content is uploaded on the Instagram platform. Well, the algorithm determines it and shows up in your feed.
Crafting Content for the Instagram Algorithm
Do you want to succeed on the Instagram platform? If yes, understanding the algorithm and crafting content will help you rank your content at the top of the user’s feeds and increase the chance of hitting the Explore page.
Create High-Quality & Unique Content: The content you create matters the most to get the viewer’s attention. So, make sure to create interesting, unique, and highly visualizable content. The algorithm considers these factors and makes your content more visible.
Post Consistently: The next thing is about content frequency, which is more important to familiarize your brand with potential audiences. It is advisable to post content from 1 to 2 posts a day. More importantly, you have to post content at the right time, meaning your followers are more likely to be active on the platform. To ease your work, use Instagram Downloader and save your favorites. Thereby, you can reshare it on other social platforms whenever you don’t have time.
Take Advantage of All Instagram Features: As discussed above, you explored Instagram’s features. To make the most of Instagram, utilizing all the features on Instagram is such a great idea to proliferate your reach and engagement.
Utilize Relevant Hashtags: Hashtags are the main source on all social media platforms to make the content more explorable to the potential audience. So, focus on using the relevant hashtags to enrich the content visibility.
Track Your Performance: Performance tracking is crucial to understanding the type of content you have to post, determining the best timing, and more. Therefore, you can generate more engagement and travel on the path of success.
Wrapping It Up
Instagram is not a passing trend, and it’s going to stay for the long haul. It’s now increasing in popularity and offers a great chance for businesses to strengthen their social media presence. So, to stay ahead of the competition, learn Instagram features and algorithms and fine-tune your strategy. Let’s go viral!