Amazon Unboxed: Engaging Users with Custom Printed and Die Cut Boxes

If you are the one who is struggling to engage users who came on Amazon for your custom printed boxes. Then you are at the place. I am going to tell you some reasons behind it. Why?

Because opening an Amazon packaging has become a familiar ritual for millions of customers. Those boxes hold the promise of goods delivered to your door with unmatched convenience.

But one more thing I want to add is that more companies are selling their products on Amazon. So why custom die cut boxes? Because these plain brown boxes represent a missed opportunity to connect with customers. 

Custom printed shipping boxes provide you a way to engage users for your brands. If you select the right box design and unboxing experience, companies can convey their brand story.

The brand story turns your Amazon customers into loyal ones. Because you have already made your trust in them. In this article, I will tell you how you can engage with your Amazon users through these boxes: 

Making A Memorable First Impression Through Die Cut Boxes 

Imagine when a customer receives a package after waiting two to three days. How much he/she excited are you to open it? After receiving a package with different brand’s colour, logos, and graphics, then it will make a memorable first impression.

As you know, the first impression is the last one. Even before they open a box, consumers become immersed in the visual brand identity you have created. 

Research indicates that unique packaging increases perceived value. One study found that “customers were willing to pay over 50% more for products in custom containers versus generic packaging”.  

So investing in custom printed boxes, bags, and envelopes can signal quality and establish a price premium.

Boosting Brand’s Awareness On Amazon With Custom Boxes 

Amazon’s logo adorns everyone that every brown cardboard shipping box is delivered to customers. By adding your own logo and designs, you can cut through the familiarity of customers with your brand. 

Because when they see your custom package on the doorstep, they’ll recognise it instantly next time. 

For example, multiple brand exposures to move from brand awareness to familiarity and recall. Custom printed boxes help achieve visual consistency and repetition that leads to higher brand recognition over time.

Reflecting Your Brand Personality Through Minimalistic Designs 

Custom packaging reflects your brand by using different colours, materials, and finishing techniques. An eco-friendly-conscious brand might choose simple and minimalistic designs for your custom printed boxes.  

A luxury brand could leverage metallic foils and embossing to convey elegance.

Consider the five main senses and how packaging can appeal to them. The weight and texture of a box communicate through touch. 

A custom book box with integrated magnetic closure makes a delightful sound when it opens and closes. The unboxing experience multiplies you. 

Handed Over An Unboxing Experience To Your Users 

Amazon sets customer expectations with its functional brown boxes and frustration-free minimalist packaging. Your custom boxes present an opportunity to increase those expectations. You can also amuse your customers with a special unwrapping experience.

• Two-piece rigid boxes that open like a book to reveal the product embraced inside.
• Fun reveal packaging like pull-tabs and slide-out drawers to make your drawers appealing. 
• Tissue paper, or branded inserts in your company’s signature colour palette.
• Encouraging messages, thank you notes, or coupons printed inside the box/lid.
• Textured materials like soft-touch lamination or spot UV gloss.

After that, customers make a video of their unboxing experience and enjoy products that have become popular on social media. This will viral your product and allow others to use your product. 

Printing Techniques For Sample Custom Box

Printing technologies allow limitless possibilities to make your packaging stand out. Here are some examples to inspire your designs:

• Full-colour CMYK printing for vibrant photorealistic images, logos, and text.
• Spot UV or soft touch coatings add tactile dimensions and shine. 
• Metallic foils can reflect light and convey luxury.
• Custom die cuts turn boxes into interesting shapes like your product or logo.
• Embossing physically raises elements like logos above the surface.
• Foil stamping accents key text and design elements.

If you are designing for an E-commerce business, ensure your packaging is optimised for durability. Consult with the best printers like Viveprinig who offer free consultancy, shipping, and the best printing techniques. 

Add Discounts For Ongoing Customisation 

Like all marketing initiatives, you’ll want to monitor data and optimise your boxes over time. Make sure to track:

• Cost per package
• Delivery times with custom packaging
• Damage and spoilage rates
• Social media engagement on unboxing posts
• Sales and customer retention metrics

Viveprinitng.co.uk – Your Life Time Partner!

For companies ready to amplify their brand experience through packaging, a knowledgeable printing partner is essential. Viveprintng specialises in creative, high-quality custom boxes tailored for eCommerce. Contact them today to get budget-friendly boxes that engage Amazon shoppers and delight your customers. You can also search custom printed boxes near me.