Anti-counterfeit Packaging Market Size 2023-2030 Global Industrial Analysis, Market Share, Top Key Players

According to the report published by Zion Market Research, the global Anti-counterfeit Packaging market size was valued at USD 129.86 billion in 2022 and is predicted to reach USD 275.62 billion by the end of 2030. The market is expected to grow with a CAGR of 9.78% during the forecast period. The report analyzes the global Anti-counterfeit Packaging market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Anti-counterfeit Packaging industry.

Global Anti-Counterfeit Packaging Market: Overview

Secure packaging is important to avoid the counterfeiting of products. The anti-counterfeit packaging has wide escalation due to the spurt in manufacturing activities. The anti-counterfeit packaging solutions like 2D barcodes, holograms, forensic techniques, overt features, covert makers, and radio frequency identification are protecting the customers from fake products.

The anti-counterfeit sector has many products to combat fake ones. It helps to build consumer trust in the products. The added benefit of this packaging is that you do not need any approval from any authoritative bodies.

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Global Anti-Counterfeit Packaging Market: Growth Factors

The global anti-counterfeit packaging market is expected to witness significant growth during the forecast period due to the increasing adoption of these packaging largely by pharmaceutical companies. Moreover, the growing consumer awareness of the negative impact of spurious goods is driving market growth. The major factor driving the global anti-counterfeit packaging market is increasing consumer health risks.

The increasing concern about the dilution of brand identification through several leading manufacturers around the world is boosting the global anti-counterfeit packaging market. Furthermore, the growing technological innovation for highly secure packaging to be utilized in application industries is fueling the market growth significantly.

The need for these products is anticipated to be driven by the levying of strict government regulations to remove spurious products. The growing efforts of market key players across the world to impede the losses bear by counterfeit products are anticipated to drive market growth.

The market is expected to witness a high growth rate due to the growing demand for packaging techniques to combat counterfeit products in the fast-moving consumer goods (FMGC) sector. The growing research and development activities in the global anti-counterfeit packaging market by the key market players contribute to the significant growth of the market globally.

Global Anti-Counterfeit Packaging Market: Segmentation

The global anti-counterfeit packaging market can be segmented into technology, end-users, usage features, and region.

By technology, the market can be segmented into mass encoding, tamper-evident technology, forensic markers, holograms, RFID, and others. The mass encoding segment holds hegemony over others owing to its product tracing solutions with the help of several nodes in supply chain management and logistics. RFID is a growing segment owing to the growing affinity of manufacturers.

By end-users, the market can be segmented into luxury goods, electrical & electronics, cosmetics & personal care, automotive, apparel & footwear, food & beverage, pharmaceuticals, and others. The pharmaceutical segment holds the largest market share in the global anti-counterfeit packaging market owing to the increasing awareness regarding anti-counterfeit packaging and human health. The strict government regulations regarding counterfeit activities further boost the segment.

By usage features, the market can be segmented into track & trace, covert, overt, and tamper evidence. The covert anti-counterfeiting segment dominates the market owing to the growing demand for low-cost secure packaging in the food and clothing & apparel industry. Moreover, the surging adoption of covert techniques due to the growing economies is expected to boost the growth of the segment.

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Global Anti-Counterfeit Packaging Market: Regional Analysis

Asia Pacific holds the largest market share in the global anti-counterfeit packaging market due to the growing development of the application sector. The need for pharmaceutical companies in the countries like China is expected to witness huge growth due to the growing adoption of product security technology by the manufacturers.

Government initiatives in regions like Europe and North America boost the growth of the regional market to counterfeit fake products.