Designing an Online for a Beer Manufacturer
We hope you’ll let yourself be swept away by the case study’s depiction of the craft beer ambiance, which serves as a springboard for delightful conversation and good times. Take a look at the sleek MOVA Brewery e-commerce website that we designed and developed.
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Customer and Project
Dnipro, Ukraine is home to MOVA, a brewery that produces beers of the new generation. Its ambitious goal is to become more than just a brewery, and its team has built an entire project with its own vibe to achieve this lofty goal. In addition to brewing hundreds of people together, MOVA brews dozens of well-known beer varieties daily. In addition to sharing the history of beer culture at the beer museum, they also host yearly festivals and educational programs in Ukrainian institutions and bartending schools.
In our partnership with MOVA, we set out to build and launch a website that would enhance online brand communication and e-commerce sales channels through its utmost elegance, friendliness, informational content, and ease of use. Both Ukrainian and English versions of the website needed to work well. For the sake of user experience and advertising, we also created original 3D models of beer bottles.
Andriy Drobovych, Oleksandr Petulko, Yana Potapovych, Denys Koloskov, Sergii Valiukh, and Vladyslav Taran were all members of the tubik side of the project team.
Web Development
The customer came to us seeking an e-commerce platform that could convey the vibe of their beer bar and the culture they foster during interactions with customers. In addition to facilitating a simple and direct purchasing process, the website’s design had to be in keeping with the brand’s overall visual identity.
The team began their creative search for the best visual style, typography, and color palette to represent the brand’s mission and communication, company values, and voice after consulting with the client, assessing the current brand identity and marketing strategy, and researching the market.
The initial idea was tested in both dark and light color schemes, and it incorporated beer-colored elements with large, bold typography for main text components.
Image Material
Here, photos were the main form of visual content. What makes this company’s high-quality photo collection so impressive is not only the variety of products and locations showcased, but also the transparency with which the production process is described, the inclusion of real people, and the captivating narratives they tell.
Examining the homepage, the first stop for the majority of website visitors, is a good place to start. The full-screen background photo in the hero section establishes an immediate link to the beer theme and establishes a clear association with the brand. Together, they form an energetic and straightforward slogan that captures the essence of the company’s offerings to customers: sampling a range of high-quality beers, mingling with interesting people, and having productive conversations in a comfortable, contemporary setting. Within this section, website visitors are presented with three main avenues to pursue further exploration: the brewery, the restaurant, and the beer shop. Tabs indicating these options are located here. While they scroll down, the visitor is actively interested in learning more about the company and purchasing its products.
The restaurant’s presentation page (also known as “beer space”) always takes the same approach, with the impressively atmospheric background photo taking center stage and the menu and reservation forms conveniently located at the top. Those interested in finding out more can do so by scrolling down to read about the establishment and the drinks and foods it provides.
Pages For Products
The e-commerce site’s product pages are bright and airy, with a mostly white background that makes the text and interactive parts easy to read and skim. The purchase flow is made easier and clearer with minor graphic elements, such as icons that mark bottles or boxes.
Our group also had the additional responsibility of creating a comprehensive set of high-quality 3D models representing the brand’s various beer bottles. The models were made to be a versatile and beautiful way to show products, like in a catalog or on a product page.
A large portion of the client’s target demographic prefers to use their smartphones for e-commerce rather than desktop computers, so having a mobile-friendly website is crucial to the success of the client’s business.