Hacks for small and medium businesses on marketing without a budget (or with a small one)
A lot of businesses try their best to navigate the marketing avenue without a budget. They often end up being stuck in the middle without gasoline (i.e. budget). But before business owners sit like ducks and watch their businesses go bust, and start wondering what went wrong; they should start looking for alternative ways of connecting with the audience.
Those ways are tried and tested, and guaranteed not to break the bank (and the piggy bank). Hence let’s get started.
Search Engine Optimization (SEO) works – so why not?
Search Engine Optimization (SEO) is an effective organic digital marketing method. It only requires hard work. It is the most affordable way of helping potential customers find the business online with relevant ease, especially for those who are marketing without a budget.
Businesses should try to think about the products or services, along with the topic the business covers. What does the business really sell? Conducting keyword research on Google Trends or the Ubersuggest of Neil Patel works wonders. Afterwards, mention that very keyword in the following:
- Meta Title.
- Meta Description.
- The Whole Website.
This kind of approach makes sure that potential clients search for services easily and that the website appears in the search engine results pages (SERPs). This is why clarity matters more than being clever.
Showcasing the services
The website must reflect the offerings in clear and straightforward terms. There should be a dedicated page for each service the business provides. This clear tactic helps visitors navigate the website seamlessly. It even helps Google understand the content and the website’s entire structure.
Each service page helps the business explore deeply into what is being offered. Each offer requires a properly researched keyword. Then each page should be optimized for its respective ekyword.
Hyperlinking the homepage works
The homepage works as the website’s digital presence. Each product/service/offering should be mentioned on that page. Then it should be hyperlinked to its the product/service pages. Hyperlinks make the user’s journey smooth and makes the internal SEO more robust. These links help with the following:
- Guide visitors through the website.
- Cutting down bounce rates.
- Raising engagement.
Using Google My Business
Using a Google My Business (GMB) profile gives the business more than an option in the listing. It is a key player in the local SEO market and tactics that helps the business get discovered.
Marketers from an SEO Experts in Dubai explain that adding the main service keyword in the GMB profile will help Google understand what the business does and also help improve visibility in local searches. Consider it as placing a signpost in the digital world that points the route right to the business.
Keeping an eye on the reviews
Reviews are important when it comes to building credibility and trust in the digital world. Businesses should reach out to each legitimate customer for feedback. They should also offer an incentive to ensure things go smoothly. The business should get at least ten Google Reviews of a legitimate nature to get things going in the right direction.
Using the right keywords and visuals works
Using images in the GMB listing can help bring the products/services to life. It offers a visual explanation of what customers can expect with ease. Once these visuals are complemented with the primary keyword in the company overview in GMB, it ties both the text and visual content together. The business hence gets a more prominent digital presence.
Making use of Google Search Ads
Google Search Ads is a robust platform. It helps businesses connect directly with people seeking the business and its services. Using keywords tactfully in the ad campaigns can ensure the ads appear to the right people at the right time.
Google Search Ads indeed require a very good budget to work with. But they guarantee very good results. Here are some tactics that can help in improving the performance of Google Search Ads.
A very good Ad Copy
The ad copy needs to be captivating, concise and of course, relevant. It should have the targeted keywords with a clear call to action (CTA). This helps encourage users to click through so they can reach the site.
Keyword Research
Conduct keyword research helps understand both long and short-tail keywords. It also helps marketers see what keywords prospective customers are using. The insights obtained help in making ads be related directly to the audiences’ search intent.