Whether you’re an individual looking to build a personal brand or a business looking to reach new customers, TikTok offers unprecedented growth opportunities. The algorithm is designed to give even the smallest accounts the opportunity to go viral, making it a democratic platform for those who want to make an impact.
While a large number of subscribers does not equal success as a YouTuber, subscriber count is a currency and can determine many factors, such as how much you can charge for brand offers and how many people you can reach.
In this article, we’ll give you helpful tips and strategies to help you grow your audience on TikTok. Whether you’re new to TikTok or want to take your account to the next level, read on for tips to help you achieve your TikTok goals.
How to gain a lot of followers on TikTok for free
1. Determine your target group
You can’t be everything to everyone. If you know your audience, you know how to get their attention. Be specific. Go into a niche. What does he like? What doesn’t he like?
Having a clear idea of who your audience is (and who isn’t) can help you better position your content on the For You page. FYP stands for “For You page” and this is the page you land immediately after opening the TikTok. This is where you want to be to gain a lot of TikTok views!
Discover what interests your audience.
Don’t know what they mean? Ask him! Use other social media platforms to ask your followers what kind of content they would like to see on TikTok. Polls and questions on Instagram can make it really engaging and let them know you have a TikTok they should follow (wink).
2. Pay attention to trends
Trends are very important on TikTok. If you’re already familiar with the platform, you’ve probably noticed that several videos have a very similar structure or use the same audio clip. This is because these types of videos are popular, which proves their popularity. Try to create a similar video that makes sense for your business and leverage relevant TikTok trends.
The best way to spot popular trends is to watch a lot of TikTok content. Look for recurring trends, challenges, and quotes to use in your content.
You can also go to the search section of your TikTok app to check out recent news and topics and see if anything interests you.
3. Cross-promotion with other TikTok creators
By collaborating and cross-promoting with other creators, you can bring your content to new audiences and double your reach with just one video. But it’s not just about numbers: it’s also about building community and creative exchange.
TikTok offers unique features like duets and points that make collaboration easy and fun. Duet lets you create a video together with another creator, while Stitch lets you cut scenes from someone else’s video and embed them in your own video. These features provide an easy way to connect with other creators and their audiences.
Working together is not the same as working together. It is important to work with influencers or creatives who share your target group and values. Conduct research, verify their involvement, and present a thoughtful proposal. Other do’s and don’ts of collaboration are: get Instagram followers
- Do they have a clear understanding of the content and message of the collaboration?
- Don’t work with someone whose brand doesn’t match yours.
- Give credit where it is due.
- Do not force cooperation; It should feel natural and authentic for both parties.
4. Use hashtags
Hashtags make your TikTok content visible to more than just people who already follow you. They’re easy to create, searchable, and have even become an effective marketing tool for organizations and brands, as well as the average TikTok creator. Not to mention, hashtags power TikTok For You’s page algorithm. Using the correct and matching hashtag will help people who don’t already know you and find your content.
How to find the right hashtag to get your content seen and gain more followers.
Find out which hashtags are popular
There is no magic hashtag that will make everyone love you. Even using the hashtags: #Foryou #FYP #ForYouPage does not guarantee you a place.
Knowing which hashtags to use can always seem like a leap in the dark. Luckily, there are ways to find out which hashtags are popular with the in-app hashtag suggestion tool. You’ll find it when you create subtitles for your videos. Press # and suggestions will appear. You should use these (as long as they are relevant to your video of course)!
5. Post TikTok videos at the right time
It’s important to find the best time to post on TikTok so that your videos have maximum reach. You can find this information by going to your company or creator tools and looking at your TikTok Insights.
Under the Subscribers tab, scroll down and find “Subscriber Activity.” Here you can see which days and times your subscribers are most active. For best results, publish your posts during the most popular time of day.
It’s also a good idea to track your posts so you can test at different times and see what works best for your brand.
Steps to create a successful content series
1. Define your plan: The first step in creating a content series is planning. What is the general theme? How many videos does it contain? What is the call to action? Create a high-level overview and start filling in the details. Keep in mind that the content should be compelling enough to stand alone, but also intriguing enough to entice viewers to watch the next episode.
2. Find the Hook: Every good show has a hook or a reason why viewers want to watch the next episode. It could be a cliffhanger, an unanswered question, or a challenge for the audience. Use this hook to your advantage to pique your viewers’ interest and keep them coming back.
3. Consistent Publishing: Stick to a consistent publishing schedule at the beginning of a series. Whether it’s daily, weekly or bi-weekly, consistency helps build anticipation and captivate audiences.
4. Don’t be afraid to change things if something isn’t working: Use audience feedback and analytics to make data-driven decisions. Maybe your series needs a new look, or maybe it’s time to end it and start something new. Be flexible and willing to adapt.