Over 500 videos are added to YouTube every minute, and users watch at least 10 billion hours of content there each week, or more than a billion hours of video per day. Standing out in that mountain of always-changing content cannot be easy. Comprehending how your videos perform to replicate your successes and minimize your failures is critical.
Accessing your analytics information is made simple with YouTube Studio. In addition to learning more about their YouTube users there, a channel can discover how many unique views their videos have and information about their subscribers, viewers’ ages, and locations.
Reaching and engaging your audience can be made easier by using YouTube SEO, uploading frequently, and simply providing the correct thumbnail. No matter your channel’s target audience, studying your user base can help determine who likes your content and how to get more people to watch it.
Who saw your YouTube video? Can you see it?
A built-in analytics tool is available on YouTube under “YouTube Analytics.” You can get specifics about the viewers of the videos on your channel, such as their age range, gender, and location, by clicking the “Audience” button.
Gender and Age
This report shows the age ranges, genders, and duration of each viewer’s time watching your video. You may determine which age groups are most interested in your material by contrasting the results with those from your other videos.
This information is helpful if you want to appeal to a certain group. Log into your “YouTube Studio” account, then take the following actions to locate this report:
- Search for the video you’re interested in.
- Select the “Analytics” graph icon located directly beneath the outcome.
- Click the topmost “Audience” tab.
- The “Age and gender” option should be chosen, then “SEE MORE.”
- For a date range selection, select the arrow that points downward in the top right corner.
- If you want to filter the data, click the “Filter” icon in the top left corner.
- When finished, close the report by clicking the “X” in the top right corner.
Top Geographies
This report lets you know where viewers are accessing your video. You can delve deeper into this data to learn more details, such as the most widely utilized device kinds for consuming your content.
It is especially helpful to expand your US-based audience, but your statistics indicate that most viewers are abroad. You may investigate why viewers in various nations are more interested in your videos.
The information can also be viewed according to demographics like gender and age range. Here’s how to access the “Top Geography” report via “YouTube Studio”:
- Log in to your “YouTube Studio” account.
- Look up the video you want to learn more about.
- Click the “Analytics” graph icon next to the result.
- Click the topmost “Audience” tab.
- Locate “Top geography” and click “SEE MORE” near the bottom.
- For a date range selection, select the arrow that points downward in the top right corner.
- Select the “Filter” icon in the top left to narrow the data.
- Once finished, click the “X” in the top right corner to close the report.
When Your Viewers Are on YouTube
You can learn from this information when your viewers are on YouTube. You can see what days and times the majority of them were online. You can schedule the most effective times to submit videos by getting to know the usage habits of your viewers.
Take the following actions to view this report:
- To begin, select “Analytics.”
- Click on the “Audience” tab at the top.
- A “When your viewers are on YouTube” graph will appear below the “Audience” graph.
To better understand the tastes of your viewers, let’s now look at some YouTube reports.
Other Channels Viewed by Your Audience
The information in this report reveals which other channels besides yours your viewers frequently watch. Offers a genuine representation of the other subjects in which your viewers are interested. This information can be utilized to find inspiration for new content and collaboration opportunities.
Log into “YouTube Studio” and take the following actions to locate this report:
- First, choose “Analytics.”
- Select “Audience” from the tabs directly above the Audience graph.
- Immediately below the “Audience” graph, a graph report titled “Other channels your audience watches” will be visible on the right.
Other Videos Viewed by Your Audience
In this report, you may view the videos your viewers viewed outside your channel. Similar to the information on the channels watched, this data is ideal for providing ideas for new video subjects, thumbnails, and inspiration. Log in to your “YouTube Studio” account and complete the following steps to obtain the “Other videos your audience watched” report:
- First, select “Analytics.”
- Select “Audience” from the menu options above the graph.
- On the right, directly beneath the “Other channels, your audience watches” report, the “Other videos your audience watches” report will appear.
Can you tell which users have liked or shared your video?
Once more, YouTube doesn’t give it’s content creators this information. Users’ names or profiles are not displayed if they have liked or shared your video, but you can see the demographics of where most likes and shares are coming from.
You can only find out if someone liked or shared your video if they tell you or if you notice the share on social media. Without it, you wouldn’t be able to know if someone had liked, shared, or watched your video. The only way for creators to know who interacts with their videos is when a user subscribes to their channel or comments on one of their videos.
Therefore, when content creators who include giveaways or contests in their videos state that you must “like and share” the video to enter, they cannot know if you did; it’s usually just a ploy to boost engagement.
Conclusion
Despite not disclosing its users’ precise identities, YouTube offers comprehensive data that can be used to create a user persona.
You can research demographic information and preferences through YouTube Studio in a few clicks. If that’s your goal, the information is useful for finding a niche audience for your videos and maintaining channel growth.