Automation » Shaper of Light

Jamie MacIsaac

Importance of Personalization in Marketing

In today’s digital landscape consumers are burdened with countless marketing messages, email, social media ads and notifications daily. Amid this chaos personalized marketing has emerged as a critical marketing strategy for business to cut through the noise and connect with the target audience meaningfully. While personalized marketing isn’t a new concept but with modern technology […]

Optimising Customer Service with Microsoft Dynamics 365

customer service with microsoft dynamics 365

In the realm of contemporary business, customer service is a crucial pillar that promotes brand reputation, cultivates loyalty, and eventually boosts sales. With the emergence of advanced technologies, companies are always looking for innovative solutions to streamline and optimize their customer service processes. Among these solutions, Microsoft Dynamics 365 has emerged as a powerful tool […]