Tag: Media

THEY PRAY, WE PLAN: STRATEGIC MEDIA SEQUENCING AND WHY IT MATTERS

It’s a dirty little secret within the public relations industry that more than a few well known agencies rarely ever have a plan. What they do have is a media list. A list of every reporter they have ever been in contact with and many that they’ve never interacted with but their database tells them […]

Breaking Barriers: How Citizen Journalism is Changing News Reporting

Traditional news reporting is undergoing a substantial transition in an era characterised by rapid technological breakthroughs and instant access to information. Citizen journalism has upended the traditional news environment, ushering in a new era of real-time, grassroots reporting. We will look at the realm of citizen journalism, its impact on news reporting, and how it […]